SEEDLIP – “A Drink For Every Drinker”

Seedlip, a leading non-alcoholic spirits brand from the UK, set its sights on the U.S. market with a clear ambition: redefine what a sophisticated drink looks like, no alcohol required.

The campaign, A Drink For Every Drinker, positioned Seedlip as the elegant choice for mindful consumers, whether they were abstaining completely or simply taking a night off.

The impact was immediate. The campaign helped establish Seedlip as a category leader in the U.S., gaining widespread recognition and ultimately contributing to its acquisition by global beverage giant Diageo.